Website:🔗 Whitby Health Center

How Whitby Health Center Saves Lives Everyday

Sector

Project Overview:
Whitby Health Center is a modern healthcare facility focused on providing comprehensive medical services with an emphasis on patient-centered care. The goal of this UI/UX project was to create a cohesive brand identity and an intuitive digital experience that reflects the center's commitment to health, wellness, and accessibility.

Objectives:

• Establish a strong, recognizable brand identity.

• Design a user-friendly website and mobile interface.

• Enhance accessibility and ease of navigation.

• Improve appointment scheduling and patient information access.

Research and Discovery:
I conducted user interviews, competitive analysis, and usability testing to understand the needs of both patients and staff. Key insights included the demand for simple navigation, quick access to essential services, and clear, calming visual aesthetics.

Brand Scheme Development:
The brand scheme was designed to convey trust, professionalism, and warmth. The color palette features soothing blues and greens, symbolizing health and tranquility, complemented by clean typography for readability.

Logo Design:
The logo embodies the core values of Whitby Health Center, incorporating minimalist medical symbols with a modern twist. The design is versatile, working effectively across digital and print platforms.

Design Process:

1. Wireframing: Created low-fidelity wireframes to outline the structure and flow.

2. Prototyping: Developed interactive prototypes to test functionality and gather feedback.

3. Visual Design: Applied the brand scheme, ensuring consistency in colors, fonts, and imagery.

4. Usability Testing: Conducted iterative tests with real users to refine the interface.

Key Features:

• Responsive Design: Optimized for both desktop and mobile devices.

• Simplified Navigation: Clear menus and intuitive layout for easy access.

• Appointment Scheduler: Streamlined booking process with reminders.

• Patient Portal: Secure access to health records and communication with healthcare providers.

Results:
The redesigned digital experience led to a significant improvement in user satisfaction, with positive feedback highlighting the intuitive navigation, aesthetic appeal, and efficient functionality. Appointment bookings increased by 20%, and user engagement metrics showed a notable rise.

Healthcare

Challenge

Creating an intuitive, accessible digital experience that caters to diverse patient needs while maintaining a cohesive brand identity.

My Role

I was responsible for developing the brand scheme, designing the logo, and crafting the user interface to ensure a seamless and engaging experience for patients and healthcare providers alike.

Project Time

3 weeks for branding, prototype design and website development

Case Study 1