Website:🔗 Nishan Travel & Tours Inc.

Connecting Families Across The Globe

Sector

4. Testing & Client Feedback

Client’s Initial Feedback

The first design iteration was well-received but needed:

🔹 A more engaging homepage banner
🔹 Refinements in typography and spacing for a luxury travel feel

Usability Testing

The final website was tested with potential customers to measure:

• Ease of Navigation: 90% of users found it easy to browse services

• Mobile Responsiveness: 100% functionality on mobile devices

• Inquiry Form Efficiency: 85% of users completed the form without confusion

Agency, Travel

Challenge

The main challenge was creating a seamless and efficient booking experience while maintaining a visually engaging and user-friendly interface.

My Role

I was responsible for the end-to-end development of the creating an SEO optimized website that seamless, user-friendly booking experience that enhanced navigation, trust, and overall usability.

Project Time

1 week

Case Study 2

Kim from Nishan Travel was able to find more clients that needed safe travel for their elderly parents using our SEO optimized website. Users are now able to book appointments seamlessly without having to look for information. This significantly impacted lead generation positively as the target audience struggles with English literacy.

Introduction

Nishan Travel & Tours Inc. is a travel agency specializing in flights, vacation packages, and customized tours. They required a professional website to establish an online presence, showcase their services, and allow customers to inquire about bookings.

Problem Statement

Nishan Travel & Tours lacked a digital platform to attract and convert customers. They needed a user-friendly website that conveyed trust, professionalism, and ease of booking.

1. Research & Discovery

Understanding the Client’s Needs

Through discussions with Nishan Travel & Tours, key business requirements were identified:

✅ A visually appealing website that reflects their premium travel services
✅ Clear presentation of flights, tour packages, and special offers
✅ A simple contact and inquiry system for customers
✅ Mobile responsiveness for users browsing on different devices

Competitor Analysis

I researched leading travel agencies in Brampton to understand industry best practices. Key insights included:

• Strong Visuals: High-quality travel imagery to engage users

• Clear Service Categorization: Organized destinations, flights, and packages

• Easy Booking Process: Simple inquiry forms and contact details

• Trust Elements: Customer testimonials, certifications, and secure payment options

2. Concept Development

Wireframing & Prototyping

To define the site structure, I developed wireframes and interactive prototypes in Figma for:

• Homepage

• About Page

• Services Page

• Inquiry Form

• Contact Page

Design Priorities

🎯 Visually rich experience with travel photography
🎯 Clear navigation for services and destinations
🎯 Mobile-first approach for accessibility

3. Final Design Implementation

Key Features & Enhancements

✅ Modern, Professional UI: Elegant design with video hero section
✅ Service Categorization: Separate pages for flights, vacation packages, and deals
✅ Mobile Optimization: Seamless experience across all devices
✅ User-Friendly Inquiry Form: Easy submission for travel quotes
✅ Trust Indicators: Customer testimonials and business certifications

5. Outcome & Business Impact

Client Satisfaction

✔️ A sleek, professional website aligned with Nishan Travel & Tours' branding
✔️ Clearer service presentation improved user engagement
✔️ Increased trust through high-quality visuals and testimonials

Business Impact

📈 Enhanced Online Presence: Customers now have a digital platform to explore services
📈 Better Lead Generation: Simple inquiry forms increased quote requests
📈 Higher Engagement: Improved layout encouraged users to browse longer

Conclusion

The Nishan Travel & Tours website successfully provided a modern, user-friendly digital experience that aligned with their branding and business goals. The project showcased my ability to combine UX research, design, and development to create an effective travel agency website.

User Pain Points Identified

🚫 Lack of clear travel package information
🚫 No easy way to request quotes or book services online
🚫 Outdated website designs in similar agencies reducing user trust

SEO Keyword Research

Utilized comprehensive SEO research in SEMrush to identify potential target areas that will drive the most traffic onto the website from google. Keywords with high volume and low KD have been used in correlation with local SEO tactics.